About us
About Us
Welcome to The Natural Baby Company
The Natural Baby Company was created from a simple but powerful idea: that parents should have access to safe, sustainable, and thoughtfully crafted products for their children. Since our founding in 2003, we've remained committed to offering high-quality baby essentials that support healthy families and a healthier planet.
Our Story
It all began when our founder, Kimberly Ormsby, became a mother and discovered how difficult it was to find eco-friendly baby products that didn’t compromise on quality, comfort, or style. Driven by a deep desire to make a difference, she launched The Natural Baby Company to help families raise their children with intention — using natural products that are safe for little ones and the world they’ll grow up in.
Over the years, what started as a small, passionate endeavor has evolved into a trusted name in baby care. Today, we proudly serve thousands of families across the U.S. and beyond, providing a curated selection of sustainable items — from cloth diapers and organic clothing to wooden toys, eco-safe feeding products, and much more.
What We Offer
We handpick every product in our store based on quality, functionality, and environmental impact. Our catalog includes:
• Cloth Diapers – Durable, reusable, and chemical-free options for conscious diapering.
• Baby Gear & Toys – Safe, developmentally appropriate, and made from non-toxic materials.
• Apparel & Footwear – Soft, sustainable, and comfortable clothing for babies and toddlers.
• Feeding & Bathing Essentials – Gentle, parent-trusted products made with baby’s health in mind.
Our Commitment to Sustainability
Environmental responsibility isn’t just a trend — it’s our foundation. At The Natural Baby Company, we strive to reduce our environmental footprint through our product selection, packaging, and partnerships. Many of our offerings are certified organic, biodegradable, or made with recycled materials. We also support brands that prioritize ethical manufacturing practices and give back to their communities.
Why Families Trust Us
We know that being a parent comes with enough challenges. That’s why we aim to make shopping for baby essentials as easy and reassuring as possible. Our team is made up of parents and caregivers who truly understand what you need. We’re here to offer not just products — but guidance, support, and peace of mind.
Join the Movement
Raising a child is one of life’s greatest journeys — and we’re honored to be a part of yours. When you shop with us, you’re choosing to nurture your child with care, protect the planet, and support a company that believes in doing good. Thank you for trusting The Natural Baby Company to be a part of your family’s story.